You own the account
The ad account is created under your name and we join as a manager. When the engagement ends there is nothing for you to request back: the account and its entire history were always yours.
Comparing Google Ads agencies in Hong Kong? This page sets out how we charge, who owns the account, what the monthly reporting contains, and when we will tell you not to advertise at all.
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Built around the platforms your customers use
We connect technical foundations, Hong Kong search intent, useful landing-page content and conversion tracking—so the work is prioritised around business value.
Hong Kong has no shortage of Google Ads agencies, and their quotes vary enormously. What decides the outcome is rarely the size of the retainer, though. It is a handful of questions that seldom get asked: whose name is the ad account in? If you change agency, does the history come with you? Are the fee and the ad budget itemised separately or blended into one number? Who configured conversion tracking, and is it accurate?
We put the answers here rather than waiting to be asked. The account is always in your name; the history is yours; the retainer and the ad budget are entirely separate; and we set up the tracking and show you how to verify it. An incumbent agency that cannot answer those clearly is usually more concerning than any ROAS figure.
This page uses its own service and audience journey, not a generic template.
This page is about the terms of the engagement rather than the mechanics; those live on the Google Ads management page.
The ad account is created under your name and we join as a manager. When the engagement ends there is nothing for you to request back: the account and its entire history were always yours.
The management fee and the ad budget are listed separately, and we take no percentage of spend. You can always work out your true cost per acquisition.
We configure conversion tracking and show you how to check the numbers yourself. A ROAS figure you cannot verify is not worth having.
Learn more →The report names the keywords that wasted budget and the ad groups that slipped, along with what we intend to do about it, rather than presenting only the flattering numbers.
Month to month with one month’s notice. We think a client should be kept by results, not by contract terms.
If your landing page or tracking is not ready, advertising simply burns money faster. We say so up front rather than after invoicing.
The cost of changing agencies repeatedly is usually higher than the retainer itself.
With the account in your name, the conversion history, the learning the campaigns have done and the negative keyword list all stay with you.
With fees itemised you can calculate what an enquiry actually costs, rather than a blended figure that hides the retainer inside it.
The report volunteers what underperformed, so you are not left digging through the account looking for the problem.
When the fundamentals are not ready we fix those first. That usually saves more than optimisation would have earned.
These are the four situations we see most.
The report shows clicks and impressions but no cost per enquiry, or the conversion numbers cannot be verified. This is the most common reason people call.
If the account sits under the agency’s name you own nothing. We will help you move it into your own name, whether or not you work with us.
Here we usually check whether the landing page and tracking are ready before discussing budget, rather than opening an account immediately.
That is usually match types, negatives or the landing page rather than a shortage of budget. We identify which before recommending anything.
These four turn up on almost every Hong Kong account we take over.
The same enquiry counted twice makes ROAS look twice as good as it is. Verifying this is the first thing we do.
Broad match with no negatives means paying for searches that will never convert. It is usually the single largest source of waste.
A large share of Hong Kong searches are in Traditional Chinese. Running English only forfeits half the market, and Chinese clicks are usually cheaper.
Someone searching for a specific service lands on the homepage and has to search again. Fixing this is the cheapest, most direct improvement available.
The management fee is entirely separate from the ad budget, and we take no percentage of spend. A percentage gives an agency a reason to tell you to spend more. How the equivalent works for organic search is on our SEO pricing page.
The fee follows account complexity: number of campaigns, language versions, product count and whether landing pages need building. The ad budget is paid by you directly to Google.
The quote separates one-off build costs from the monthly retainer, and keeps ad budget separate from fees, so you always know where the money goes.
If the budget is tight we will say plainly which single item is worth doing first, instead of asking you to buy everything at once.
Four steps, beginning with a free account review. Its findings are yours either way.
We review the account you already have: whether tracking is accurate, where budget is being wasted and whether the landing page is holding things back. The review is free and yours regardless of what you decide.
We turn what we found into an actionable plan: what gets done, in what order, how long it takes and what it costs. No hidden fees and no long lock-in contract.
We produce, configure and launch — website, content, ad accounts and tracking all handled by one team, so you are not coordinating multiple vendors.
Launch is the start, not the finish. Each month we review the data, adjust direction and report in plain language rather than charts nobody reads.
We work on the ads, the landing page and SEO together, so we will say plainly when the problem is not the ads. An agency that only sells ad management has no reason to.
We are in Hong Kong and we handle Traditional Chinese and English keyword demand together. The two differ in volume, competition and cost per click.
Hong Kong customers use both languages. Our sites, content and ads cover Traditional Chinese and English together, rather than treating one as an afterthought translation.
SEO, ads, content and the website sit with one team, so when something needs fixing you contact one person instead of refereeing between vendors.
The report is denominated in enquiries and cost, not clicks and impressions. What underperformed is included, because that is what next month is for.
Ads bring enquiries now; organic brings the cost down over time — see SEO agency Hong Kong. Paid social is on social media marketing.
The pricing detail — how the three parts are itemised and what moves the number — is on Google Ads pricing.
Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
Yours. We join as a manager rather than creating the account under our own name. If the engagement ends, the account and its full history stay with you with nothing to negotiate.
A fixed management fee based on account complexity, entirely separate from the ad budget, with no percentage of spend. A percentage model gives an agency an incentive to recommend more spend whether or not that serves you.
We will not name a figure before tracking is verified. Once it is, we usually suggest starting at a level that produces enough data in four weeks, then adjusting against cost per enquiry.
No. Month to month with one month’s notice. We think an agency should be kept by its results rather than by the length of its contract.
Ads can produce clicks the same day, but judging performance needs enough conversion data, generally three to four weeks. The first fortnight fluctuates too much to draw conclusions from.
Yes, and at no cost. You get the findings directly, including what we think your current agency is doing well. Changing agency is not a condition of it.
Yes, and we usually recommend running them as separate campaigns. The two languages differ in volume, competition and cost per click, and blending them into one campaign drags overall performance down.
Ask five questions: whose name the ad account sits under, whether the fee is separate from ad spend rather than a percentage of it, whether reports measure enquiries and sales or only clicks, what the contract term and exit terms are, and whether they can write natural Traditional Chinese ad copy. Asking for a review of your existing account first is a good test, because the depth of the review shows the quality of the team.
Google does not appoint an exclusive agent in Hong Kong. Any business can open a Google Ads account and advertise directly; an agency provides planning and management, not access to Google advertising. Some agencies hold Google Partner status, which you can check yourself in Google's Partners directory.
The work covers account and campaign structure, keyword research in English and Chinese, writing and testing ad copy, bid and budget adjustments, negative keyword management, conversion tracking, landing page recommendations and monthly reporting. The ad types covered are Search, Shopping, Display, YouTube video, remarketing and Performance Max.
Running them yourself works when the budget is small and you have time to learn and to review search terms every week. An agency usually pays for itself once spend is large enough that wasted clicks cost more than the fee, when conversion tracking gets complicated, or when Chinese and English campaigns have to be managed together. Either way, the ad account should be in your own name.
Give us read access to the account and we will find where the budget is leaking and whether the tracking is sound, then hand you the findings — whatever you decide afterwards.
九龍尖沙咀漆咸道南87-105號百利商業中心5樓29至33室
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