Leak analysis
Finding where visitors leave using data rather than instinct. Getting this right is what gives the changes direction.
More enquiries and orders from the people already arriving, without raising the ad budget.
Share a few details. We will first review your website, search demand and highest-priority SEO opportunity.
* Required. Choose the closest service; select “Not sure” if you need a recommendation.
Built around the platforms your customers use
We connect technical foundations, Hong Kong search intent, useful landing-page content and conversion tracking—so the work is prioritised around business value.
Adding traffic is the most expensive way to grow. If one visitor in a hundred enquires, doubling to two hundred visitors means doubling the ad spend; lifting the rate to two per cent achieves the same thing at almost no cost. That is the whole logic of conversion work — and most Hong Kong sites start from a low base, so the headroom is usually larger than expected.
The leakage is almost always concentrated in a few places: forms asking too many questions, contact details buried on mobile, no indication of price, or pages that do not answer the question the visitor actually had. None of these need a redesign to fix, and the effect of each change is measurable.
The critical discipline is not changing things on instinct. "I think this looks better" is the most common basis for a decision and the easiest way to get it wrong. We find the leak in the data, change one thing, then measure — which is the only way to know which change did the work.
This page uses its own service and audience journey, not a generic template.
Finding where visitors leave using data rather than instinct. Getting this right is what gives the changes direction.
Question count, field order and which fields are required. Removing two questions usually beats changing a button colour.
Browsing here is mobile-first, yet many conversion paths were designed for desktop.
Pricing approach, scope, timelines. What a visitor cannot find sends them away, and you never hear about it.
One change at a time, measured. Changing five things at once teaches you nothing.
Without accurate tracking there is no optimisation. This is always the first step.
Moving from one per cent to two is worth doubling your traffic, at close to no cost.
A higher conversion rate lowers cost per enquiry on every paid channel at the same time.
Changing one thing at a time and measuring builds real knowledge of what your customers care about.
Most conversion problems need the right change rather than a redesign.
The classic case, and usually where the headroom is greatest.
Lifting conversion is the most direct way to bring acquisition cost down.
Learn more →The most concentrated leak in e-commerce, usually shipping or payment methods.
Learn more →Fix conversion before scaling, or you are simply burning money faster.
Conversion leaks on Hong Kong sites cluster in these four.
Every extra required field loses another group. Get the contact first and ask the detail later.
A price list is not required, but total silence loses visitors before they make contact.
Three screens before contact details appear pushes most Hong Kong visitors away.
Five changes at once and a sense that things improved teaches you nothing about which one worked.
The quote follows site size, how many tests are run and whether ongoing optimisation is included. A one-off leak analysis is a much smaller scope.
The quote separates one-off build costs from the monthly retainer, and keeps ad budget separate from fees, so you always know where the money goes.
If the budget is tight we will say plainly which single item is worth doing first, instead of asking you to buy everything at once.
We verify the tracking first, then read the data for the worst leak. Before the tracking is trustworthy no recommendation has a foundation.
We turn what we found into an actionable plan: what gets done, in what order, how long it takes and what it costs. No hidden fees and no long lock-in contract.
We produce, configure and launch — website, content, ad accounts and tracking all handled by one team, so you are not coordinating multiple vendors.
Launch is the start, not the finish. Each month we review the data, adjust direction and report in plain language rather than charts nobody reads.
We change one thing at a time and measure it, so you learn which change worked rather than receiving an "optimised" report with an unexplained result.
We are in Tsim Sha Tsui and work in Traditional Chinese and English together. Hong Kong customers use both, and covering one forfeits the other.
Hong Kong customers use both languages. Our sites, content and ads cover Traditional Chinese and English together, rather than treating one as an afterthought translation.
SEO, ads, content and the website sit with one team, so when something needs fixing you contact one person instead of refereeing between vendors.
Conversion work has to be measurable, or it is just opinion.
Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
It varies enormously by sector and traffic source: one per cent can be good for high-value B2B while a local service might see five. Rather than benchmarking against an industry average, compare against your own previous month — that is the meaningful baseline.
Usually not. Conversion problems concentrate in forms, information gaps and the mobile path, all of which can be fixed on the existing site at far lower cost than a rebuild.
On low-traffic sites formal A/B testing is not meaningful, because there is not enough data to separate a real difference from noise. There we use leak analysis and established fixes instead — equally effective, simply without the statistical test.
Obvious fixes show immediately — shortening a form or moving shipping information earlier. Test-based changes need enough data to conclude, generally two to four weeks.
It is the first thing we check. Double counting and missed events are very common, and wrong data leads to wrong decisions — such as funding a channel that is not actually working.
Design creates how the site looks and works; conversion work finds and fixes leaks in what already exists. Design is a project, optimisation is an ongoing cycle of measurement and adjustment.
No. You can start with a one-off leak analysis and decide about ongoing work after seeing the findings.
Book a free consultation. We will review your tracking and your conversion path, then tell you which single step is losing the most enquiries.
九龍尖沙咀漆咸道南87-105號百利商業中心5樓29至33室
* Required. Choose the closest service; select “Not sure” if you need a recommendation.