Search term review and negatives
A weekly pass over the search terms that actually triggered your ads, adding the irrelevant ones as negatives. This is the most direct control on waste there is.
Looking for Google Ads Management Services in Hong Kong? Sight Seeker helps businesses create, manage, and optimize Google Ads campaigns for better visibility, targeted traffic, and conversions. Our service coverage supports local and global brands across Hong Kong, helping you reach the right audience. From Central to Victoria Harbour, we make your paid search strategy smarter, more effective, and results-driven.
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Built around the platforms your customers use
We connect technical foundations, Hong Kong search intent, useful landing-page content and conversion tracking—so the work is prioritised around business value.
There is no single answer to "how much does Google Ads cost", but the structure of the cost can be stated plainly. You are paying three things: the ad budget that goes to Google, the agency’s management fee, and one-off setup work — tracking, landing pages, feeds. Many quotes blend the first two, which is why the true cost per enquiry never becomes clear.
Cost per click is driven mainly by competition and by intent. In Hong Kong, legal, financial and medical clicks are markedly more expensive; local services are far cheaper. The overlooked factor is language: for the same meaning, Traditional Chinese keywords usually face less competition and cost less per click, so an English-only account is often paying an unnecessary premium.
Ultimately though, cost is decided by conversion rate rather than click price. Cheap clicks landing on a page that cannot hold them still produce expensive enquiries.
This page uses its own service and audience journey, not a generic template.
A management fee buys continuous operation rather than a one-time setup. These six are the work that actually runs each month. How we compare with other agencies is set out on Google Ads agency Hong Kong.
A weekly pass over the search terms that actually triggered your ads, adding the irrelevant ones as negatives. This is the most direct control on waste there is.
Keywords and match types adjusted against real performance: broad to discover demand, phrase and exact to hold the searches already proven to work.
Traditional Chinese and English as separate campaigns, because competition, click cost and conversion rate all differ, and blending them drags overall performance down.
Continuous testing of headlines and descriptions, keeping what works. Copy is one of the few levers that lowers cost per enquiry without raising budget.
Making sure ads point at the matching page rather than the homepage, and continuously checking that conversion tracking is neither double-counting nor missing.
Learn more →Budget moved between campaigns on actual cost per enquiry, shifting spend towards what genuinely produces enquiries.
In most accounts the headroom is in the waste, not in the budget.
With negatives and match types handled, the same budget lands on higher-intent searches. This is usually the fastest-acting change available.
Copy testing and page matching lift click-through and conversion at once, and the two compound into a noticeably lower cost per enquiry.
Traditional Chinese keywords generally face less competition. Run as their own campaigns, their cost per enquiry is often distinctly lower than the English side.
Accurate data is what tells you which campaigns should not continue. Switching off what does not work is itself a return.
What needs doing differs a great deal by the state of the account.
Usually negatives, match types or the landing page. Here a review comes before any increase in budget.
A small budget needs tighter targeting; broad reach scatters limited money across searches that will not convert.
Expensive clicks but high value per case. The work is filtering keyword intent rather than chasing volume.
Performance depends on the product feed being correct. Feed errors are the most common reason Shopping campaigns quietly stop working.
Together these four usually account for most of the waste.
Broad match with no negatives means paying for people looking for jobs, tutorials and free alternatives.
Someone searching for a specific service lands on the homepage and has to look again. Most do not.
Double counting makes performance look good, so the wrong campaigns get more budget. It is the most expensive error of the four.
In Hong Kong that forfeits half the search volume, and usually the cheaper half.
Three parts, itemised: the ad budget goes to Google, the management fee to us, and setup is one-off. We take no percentage of spend. The organic equivalent is on our SEO pricing page.
The management fee follows account complexity: campaign count, language versions, product count. A single-language local-service account and a bilingual Shopping account are very different amounts of work.
The quote separates one-off build costs from the monthly retainer, and keeps ad budget separate from fees, so you always know where the money goes.
If the budget is tight we will say plainly which single item is worth doing first, instead of asking you to buy everything at once.
Four steps, and the first is always verifying the data. Before tracking is confirmed accurate, no optimisation recommendation has a foundation. Where the landing page is the limiting factor, see conversion rate optimization.
We verify conversion tracking, read the search-term report for waste, and check where the ads actually point. Those three usually surface most of the problem.
We turn what we found into an actionable plan: what gets done, in what order, how long it takes and what it costs. No hidden fees and no long lock-in contract.
We produce, configure and launch — website, content, ad accounts and tracking all handled by one team, so you are not coordinating multiple vendors.
Launch is the start, not the finish. Each month we review the data, adjust direction and report in plain language rather than charts nobody reads.
We create focused campaigns that connect your business with the right audience and relevant search queries.
Sight Seeker continuously monitors and optimizes campaigns to improve clicks, conversions, and overall ad performance
We help you use your advertising budget efficiently by optimizing bids, keywords, and campaign performance.
We refine keywords, ad copy, and targeting to improve visibility and attract more qualified traffic.
Our team regularly analyzes campaign data and makes strategic adjustments for better results over time.
We understand the Hong Kong market and help local and global businesses reach the right customers through Google Ads.
In cost per enquiry, not clicks or impressions. Every figure can be verified inside your own account.
Cost per enquiry differs sharply by sector — beauty and aesthetics, restaurants, e-commerce and finance and insurance each have their own page.
How the fee is built up and what a quote should show is set out in detail on Google Ads pricing.
Ads that open a WhatsApp conversation directly are on WhatsApp Business API.
Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
Sight Seeker manages campaign setup, keyword targeting, ad creation, bidding, and ongoing optimization. We help businesses reach customers across areas like Central, Kowloon, Tsim Sha Tsui, and Causeway Bay.
Once we receive the required business and campaign information, Sight Seeker can typically prepare campaigns within 3–5 business days, depending on campaign size, approvals, and account setup.
Pricing depends on your goals, campaign complexity, ad spend, and service requirements. Sight Seeker provides custom pricing based on your business needs, with clear management fees and no unnecessary commitments.
Yes. Our team can manage Google Ads using professional campaign practices and platform knowledge. Certification details should be confirmed with Sight Seeker based on the current team credentials.
Yes. Sight Seeker can support campaigns targeting customers throughout Hong Kong Island, Kowloon, and the New Territories, including Central, Wan Chai, Mong Kok, and Sha Tin.
Give us read access and we will verify the tracking, pull the waste out of the search-term report, and tell you what an enquiry actually costs you.
九龍尖沙咀漆咸道南87-105號百利商業中心5樓29至33室
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