Search term review and negatives
A weekly pass over the search terms that actually triggered your ads, adding the irrelevant ones as negatives. This is the most direct control on waste there is.
What does Google Ads actually cost in Hong Kong, and where does the money go? This page sets out how the cost breaks down, what work is done in the account each month, and the places budget most often leaks.
Share a few details. We will first review your website, search demand and highest-priority SEO opportunity.
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Built around the platforms your customers use
We connect technical foundations, Hong Kong search intent, useful landing-page content and conversion tracking—so the work is prioritised around business value.
There is no single answer to "how much does Google Ads cost", but the structure of the cost can be stated plainly. You are paying three things: the ad budget that goes to Google, the agency’s management fee, and one-off setup work — tracking, landing pages, feeds. Many quotes blend the first two, which is why the true cost per enquiry never becomes clear.
Cost per click is driven mainly by competition and by intent. In Hong Kong, legal, financial and medical clicks are markedly more expensive; local services are far cheaper. The overlooked factor is language: for the same meaning, Traditional Chinese keywords usually face less competition and cost less per click, so an English-only account is often paying an unnecessary premium.
Ultimately though, cost is decided by conversion rate rather than click price. Cheap clicks landing on a page that cannot hold them still produce expensive enquiries.
This page uses its own service and audience journey, not a generic template.
A management fee buys continuous operation rather than a one-time setup. These six are the work that actually runs each month.
A weekly pass over the search terms that actually triggered your ads, adding the irrelevant ones as negatives. This is the most direct control on waste there is.
Keywords and match types adjusted against real performance: broad to discover demand, phrase and exact to hold the searches already proven to work.
Traditional Chinese and English as separate campaigns, because competition, click cost and conversion rate all differ, and blending them drags overall performance down.
Continuous testing of headlines and descriptions, keeping what works. Copy is one of the few levers that lowers cost per enquiry without raising budget.
Making sure ads point at the matching page rather than the homepage, and continuously checking that conversion tracking is neither double-counting nor missing.
Learn more →Budget moved between campaigns on actual cost per enquiry, shifting spend towards what genuinely produces enquiries.
In most accounts the headroom is in the waste, not in the budget.
With negatives and match types handled, the same budget lands on higher-intent searches. This is usually the fastest-acting change available.
Copy testing and page matching lift click-through and conversion at once, and the two compound into a noticeably lower cost per enquiry.
Traditional Chinese keywords generally face less competition. Run as their own campaigns, their cost per enquiry is often distinctly lower than the English side.
Accurate data is what tells you which campaigns should not continue. Switching off what does not work is itself a return.
What needs doing differs a great deal by the state of the account.
Usually negatives, match types or the landing page. Here a review comes before any increase in budget.
A small budget needs tighter targeting; broad reach scatters limited money across searches that will not convert.
Expensive clicks but high value per case. The work is filtering keyword intent rather than chasing volume.
Performance depends on the product feed being correct. Feed errors are the most common reason Shopping campaigns quietly stop working.
Together these four usually account for most of the waste.
Broad match with no negatives means paying for people looking for jobs, tutorials and free alternatives.
Someone searching for a specific service lands on the homepage and has to look again. Most do not.
Double counting makes performance look good, so the wrong campaigns get more budget. It is the most expensive error of the four.
In Hong Kong that forfeits half the search volume, and usually the cheaper half.
Three parts, itemised: the ad budget goes to Google, the management fee to us, and setup is one-off. We take no percentage of spend.
The management fee follows account complexity: campaign count, language versions, product count. A single-language local-service account and a bilingual Shopping account are very different amounts of work.
The quote separates one-off build costs from the monthly retainer, and keeps ad budget separate from fees, so you always know where the money goes.
If the budget is tight we will say plainly which single item is worth doing first, instead of asking you to buy everything at once.
Four steps, and the first is always verifying the data. Before tracking is confirmed accurate, no optimisation recommendation has a foundation.
We verify conversion tracking, read the search-term report for waste, and check where the ads actually point. Those three usually surface most of the problem.
We turn what we found into an actionable plan: what gets done, in what order, how long it takes and what it costs. No hidden fees and no long lock-in contract.
We produce, configure and launch — website, content, ad accounts and tracking all handled by one team, so you are not coordinating multiple vendors.
Launch is the start, not the finish. Each month we review the data, adjust direction and report in plain language rather than charts nobody reads.
We take no percentage of spend, so we have no reason to recommend spending more. When the thing that needs fixing is the landing page, we say it is the landing page.
We are in Hong Kong and we research Traditional Chinese and English keyword demand separately. The cost difference between them is substantial in this market.
Hong Kong customers use both languages. Our sites, content and ads cover Traditional Chinese and English together, rather than treating one as an afterthought translation.
SEO, ads, content and the website sit with one team, so when something needs fixing you contact one person instead of refereeing between vendors.
In cost per enquiry, not clicks or impressions. Every figure can be verified inside your own account.
Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
There is no single figure, because cost is set by competition in your sector and by keyword intent. The practical answer is: verify tracking first, start at a budget that yields enough conversion data within four weeks, then scale against cost per enquiry. Anyone quoting a monthly figure before seeing your account is guessing.
Yes, entirely. The ad budget is paid by you directly to Google and the management fee to us, itemised separately on the quote. We take no percentage of spend, because that model gives an agency a reason to recommend a larger budget.
Cost per click is set by competition and commercial value. In Hong Kong, legal, financial and medical categories run markedly higher while local services are far cheaper. Worth noting: an expensive keyword is not automatically a bad one — if the deal value is high, a high click cost can still pay.
In Hong Kong they usually are. For the same intent, Traditional Chinese keywords generally face less competition and cost less per click. That is why we recommend running them as separate campaigns rather than blending them.
Generally three to four weeks, because it takes that long to accumulate enough conversion data. The first fortnight fluctuates so much that decisions made on it tend to be wrong.
The traffic stops immediately. That is the fundamental difference between advertising and SEO, and it is why we usually recommend running both: ads for enquiries now, SEO to reduce the dependence on budget over time.
You can, and at smaller budgets an agency may not be warranted. The part that needs sustained attention is the weekly search-term review and negative-keyword maintenance. If your team can do that, managing it yourselves is entirely reasonable — and we can do setup and periodic reviews only.
Give us read access and we will verify the tracking, pull the waste out of the search-term report, and tell you what an enquiry actually costs you.
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