Information architecture
Deciding the page structure and what question each page answers, before any visual work. Get this wrong and no amount of polish recovers it.
Corporate sites and stores — bilingual, mobile-first, and judged on enquiry rate rather than looks.
Share a few details. We will first review your website, search demand and highest-priority SEO opportunity.
* Required. Choose the closest service; select “Not sure” if you need a recommendation.
Built around the platforms your customers use
We connect technical foundations, Hong Kong search intent, useful landing-page content and conversion tracking—so the work is prioritised around business value.
The common misconception about web design is that it is visual work. The visual layer matters — it decides what a visitor concludes in the first three seconds. But what decides whether they enquire is usually a set of things that do not look like design at all: whether they understand what you do within thirty seconds, whether the information they came for is where they expect it, and how many taps it takes to contact you on a phone.
Hong Kong adds a concrete constraint: bilingualism. Chinese and English differ in character width, line breaking and reading rhythm. A layout designed around English usually looks loose and awkward once Chinese is poured into it, and the reverse is equally true. A bilingual site has to be designed for both languages at once rather than having translations added afterwards.
Finally, mobile. Almost all browsing here happens on a phone, often on the move. A site that looks excellent on desktop but buries contact details several scrolls down on mobile is actively pushing enquiries away.
This page uses its own service and audience journey, not a generic template.
Deciding the page structure and what question each page answers, before any visual work. Get this wrong and no amount of polish recovers it.
Both languages designed together rather than English first with Chinese poured in. Character width and line breaking are handled up front.
Almost all browsing here is mobile, so the phone layout is the primary design rather than a shrunken desktop one.
Where and how often form, phone and WhatsApp appear, arranged around how people actually behave.
Learn more →A visual language consistent across site, social and ads so customers recognise one brand across channels.
The design has to let your team add pages and edit content without coming back to us each time.
Learn more →Making it clear within thirty seconds retains far more of everyone who arrives.
Shortening the contact path usually lifts enquiries faster than adding traffic does.
Designing both together avoids the loose Chinese and cramped English that retrofitting produces.
A maintainable structure means routine updates need no external help, which costs far less over time.
The most expensive problem, because it discounts every other investment.
In Hong Kong this is close to forfeiting most of your visitors.
One language version noticeably worse, usually the result of retrofitted translation.
The site is where a brand becomes concrete, so this usually runs alongside brand work.
When a site produces no enquiries, the cause is usually one of these four.
Three screens of scrolling before contact details appear pushes enquiries away.
Visitors care what you can do for them, not the year you were founded.
Loose spacing and the wrong typeface read as unprofessional.
Routine content updates should be yours to make, and that is decided during design.
The quote follows page count, whether it is bilingual, and whether this is a new design or an improvement on what exists.
The quote separates one-off build costs from the monthly retainer, and keeps ad budget separate from fees, so you always know where the money goes.
If the budget is tight we will say plainly which single item is worth doing first, instead of asking you to buy everything at once.
We walk your existing site on a phone: is it clear within thirty seconds, how many taps to enquire, and can the deciding information be found.
We turn what we found into an actionable plan: what gets done, in what order, how long it takes and what it costs. No hidden fees and no long lock-in contract.
We produce, configure and launch — website, content, ad accounts and tracking all handled by one team, so you are not coordinating multiple vendors.
Launch is the start, not the finish. Each month we review the data, adjust direction and report in plain language rather than charts nobody reads.
We judge design on enquiry rate rather than aesthetics, so we will say when a visual idea will cost conversions — even when it looks better.
We are in Tsim Sha Tsui and work in Traditional Chinese and English together. Hong Kong customers use both, and covering one forfeits the other.
Hong Kong customers use both languages. Our sites, content and ads cover Traditional Chinese and English together, rather than treating one as an afterthought translation.
SEO, ads, content and the website sit with one team, so when something needs fixing you contact one person instead of refereeing between vendors.
Design is judged on enquiry rate rather than opinion, and the before-and-after numbers have to be comparable.
Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
Design decides layout, visuals and information architecture — how it looks and where things sit. Development decides how it is built: speed, integrations, maintainability. They usually run together but need different skills, which is why we describe them on separate pages.
It depends on your customers. Serving local SMEs, Chinese first; with corporate, expatriate or overseas clients, bilingual is usually worth it. The key point is that if you are going bilingual, design for both from the start rather than retrofitting.
A mid-size corporate site is usually six to ten weeks, depending on page count and whether content is ready. Content, not design, is usually the real bottleneck.
Yes, and we design for it by default. Routine updates should be yours, and we run a walkthrough at launch.
Not necessarily, though we usually recommend WordPress: your team can work in it and you are not locked into one vendor’s system. For stores we usually suggest Shopify.
Yes, and pages that already rank should keep their URLs. The most common loss in a redesign is changing every URL without redirects.
The build is project-based. After that only hosting and domain are fixed costs; maintenance and ongoing optimisation are optional rather than required.
Book a free consultation. We will walk your site on a phone and show you where visitors are dropping out.
九龍尖沙咀漆咸道南87-105號百利商業中心5樓29至33室
* Required. Choose the closest service; select “Not sure” if you need a recommendation.