Agent personal branding
Hong Kong buyers remember the agent, not the agency. We build searchable personal pages and content for your lead agents.
Listing SEO, Facebook lead ads and landing pages that bring qualified buyers and tenants to agents and developers.
Share a few details. We will first review your website, search demand and highest-priority SEO opportunity.
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Built around the platforms your customers use
In Hong Kong most of a property decision is made well before the first phone call. A buyer googles the development name, scrolls Facebook, compares listings from different agencies on a phone, and only then decides who to contact. By the time they call, they usually already know the district and the price band they want.
Property also carries a dimension other sectors do not: this is one of the largest financial decisions your client will ever make, so credibility weighs heavily. A complete listing page, professional photography, a clear transaction record and a fast reply matter more in deciding which agent gets the enquiry than the size of the ad budget does.
This page follows how your sector actually buys — not a generic plan with the industry name swapped in.
Property marketing comes down to routing demand into a page that answers the questions, then getting the enquiry into an agent’s hands immediately.
Searchable pages built around estates, developments and districts, so a search like "Taikoo Shing 2-bedroom" reaches your listing rather than a portal.
Learn more →Facebook, Instagram and Google lead campaigns segmented by district, budget and life stage, delivering enquiries straight into your system.
Learn more →A dedicated landing page per development or flagship listing: floor plans, price per square foot, real photography, school net and transport, all on one page.
Learn more →Hong Kong buyers remember the agent, not the agency. We build searchable personal pages and content for your lead agents.
Every enquiry traced to its source, with instant notification. In property, the link between response time and conversion is more direct than any ad setting.
The same listing equally complete in Traditional Chinese and English. Local buyers and expatriate tenants search for the same unit in different languages.
In property it comes down to one thing: more enquiries actually worth following up.
Portals dominate the generic searches, but estate names and specific-unit long-tail searches are still winnable, and those searches carry stronger intent.
Once tracking is in place you see that some campaigns produce many enquiries and no transactions, while others do the reverse. That usually changes how budget is split.
Search volume for a development starts rising before launch. Building the page early means you are already in the results on the day it opens.
When the landing page states price per square foot and shows the floor plan, mismatched enquiries fall away on their own and agents spend time on real buyers.
Agents, agencies and developers need very different things.
The weight goes on personal branding and deep coverage of specific estates rather than broad territory-wide advertising.
Multiple agents across multiple districts, where internal competition needs managing and each agent needs their own searchable identity.
Visibility has to be built before launch, then demand concentrated through landing pages and campaigns during the sales period.
Largely expatriate demand, where English content and complete transport and school-net information matter even more than on the Chinese side.
The problem with a property site is usually the information, not the look.
Listings loaded through a search interface with no individual URLs means Google can index none of them. This is the most common and most costly single fault.
Sold units left online damage both search performance and client trust. This needs a rule for removal and redirection, not ad-hoc cleanup.
Enquiries from Facebook lead ads handled the next day are effectively wasted spend. That is a configuration problem, not an advertising one.
Listings without a floor plan draw noticeably fewer enquiries. Hong Kong buyers look for the plan before they look at the photos.
Property budgets move with the market and the launch calendar, so the engagement has to be able to move with them.
An individual agent and a new-launch project need entirely different things. The quote follows listing volume, whether landing pages are being built, and whether we manage the ad accounts.
The quote separates one-off build costs from the monthly retainer, and keeps ad budget separate from fees, so you always know where the money goes.
If the budget is tight we will say plainly which single item is worth doing first, instead of asking you to buy everything at once.
Four steps. For a new launch we work backwards from the sales date so the visibility exists before the doors open.
We start by checking whether your listings are indexed at all, how fast lead-ad enquiries get followed up, and which pieces of information buyers always look for are missing from the landing page.
We turn what we found into an actionable plan: what gets done, in what order, how long it takes and what it costs. No hidden fees and no long lock-in contract.
We produce, configure and launch — website, content, ad accounts and tracking all handled by one team, so you are not coordinating multiple vendors.
Launch is the start, not the finish. Each month we review the data, adjust direction and report in plain language rather than charts nobody reads.
We know property enquiries are few and high-value, so we optimise for quality rather than click volume, and we know response time usually affects conversion more than ad copy does.
We are in Tsim Sha Tsui and we know the districts, school nets and transport links. Buyers can tell immediately whether those details were written by somebody who knows Hong Kong.
Hong Kong customers use both languages. Our sites, content and ads cover Traditional Chinese and English together, rather than treating one as an afterthought translation.
SEO, ads, content and the website sit with one team, so when something needs fixing you contact one person instead of refereeing between vendors.
Property reporting cannot stop at enquiry count, because enquiry quality varies enormously. We grade enquiries and track them through to transaction.
Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
Not on generic searches, but long-tail searches for specific estates, developments and unit types are entirely winnable and carry stronger intent. The strategy concentrates on where you actually have stock rather than fighting across the board.
Yes, but only if enquiries are followed up within minutes. If your team cannot respond immediately we will recommend fixing that process before switching ads on, otherwise the budget is wasted.
Ideally the page and content go up two to three months before launch so Google has time to index them. Advertising then ramps up two to four weeks before the sales date.
We set a rule: a sold unit becomes a transaction record or redirects to other stock in the same estate, rather than being left as an empty page or simply deleted. Both of those throw away accumulated search value.
It does, and noticeably so in Hong Kong, where clients remember the agent’s name rather than the agency’s. A personal page captures those brand searches and lets an agent carry their track record with them.
We can. RED and WeChat are the main channels, though compliance and payment flows differ. We confirm whether that audience is worth the investment for you before recommending it.
No. Month to month with one month’s notice. A new-launch project can run to a fixed term matched to the sales period, and it does not auto-renew at the end.
Book a free consultation. We will review how your listings are indexed, how your campaigns perform and how the landing pages convert, then send a plan with the pricing spelled out.
九龍尖沙咀漆咸道南87-105號百利商業中心5樓29至33室
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