Enquiries, not likes
Campaigns optimise for the action that brings you customers.
Looking for Facebook ads management in Hong Kong? Facebook and Instagram reach most of the people your business wants to talk to, but reach alone does not pay the rent. Sight Seeker plans, runs and measures Meta ad campaigns built for enquiries: lead forms, Click-to-WhatsApp ads, and traffic to landing pages that convert. We work alongside your social media marketing, in English and Chinese, with the service fee always kept separate from your ad budget.
Share a few details. We will first review your website, search demand and highest-priority SEO opportunity.
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Built around the platforms your customers use






We connect technical foundations, Hong Kong search intent, useful landing-page content and conversion tracking—so the work is prioritised around business value.
Boosted posts, broad audiences and no conversion tracking are the most common setup we see. The ads get likes and views, but nobody can say which ones produced a customer. A campaign built for enquiries starts the other way round: define the action you want, track it properly with the Meta pixel and Conversions API, and then let the ad system optimise towards it. Paired with Google Ads, it covers both people searching for you and people who have not searched yet.
This page uses its own service and audience journey, not a generic template.
Everything needed to run Meta ads properly, from tracking to creative. It connects directly to our conversion work on your landing pages.
Pixel, Conversions API and events checked so every enquiry is recorded correctly.
Learn more →Interest, lookalike and retargeting audiences built around your real customers.
Learn more →Images, short videos and copy in English and Chinese, tested against each other.
Learn more →Ads that open a WhatsApp chat — the way many Hong Kong customers prefer to enquire.
Learn more →Instant forms or landing pages, whichever brings better-qualified leads.
Learn more →Monthly reports on cost per enquiry, lead quality and what changed.
Learn more →Campaigns optimise for the action that brings you customers.
Tracking you can check against your own enquiry records.
Regular testing replaces ads before they tire.
Ad spend paid directly to Meta, service fee listed separately.
Treatments and packages that sell through visuals and WhatsApp.
Learn more →Promotions, bookings and new-opening campaigns.
Learn more →Course enrolment and open-day sign-ups.
Learn more →Product ads and retargeting for online stores.
Learn more →Most accounts we review have the same few issues, and most can be found in a free account review.
Boosted posts optimise for engagement, not enquiries.
Without clean conversion data, the ad system optimises blind.
Creative fatigue quietly raises costs.
Forms and chats arrive but reach no one in time.
There are two separate costs: your ad budget, paid directly to Meta, and our management fee. The fee depends on the number of campaigns, the amount of creative and the reporting you need. We never take a percentage of ad spend and always itemise both — the same approach as our Google Ads pricing.
What shapes the quote?
The number of campaigns and audiences managed.
How many images, videos and copy variations are produced each month.
English, Chinese or both.
Pixel, Conversions API and CRM connections.
Frequency and depth of reporting.
Four steps, starting with tracking — because without it every other decision is a guess. Step one is a free account review.
We check the account, fix tracking and agree the one result to optimise for.
We build audiences and produce the first set of ads to test.
Campaigns go live with structured tests of audience, creative and format.
We shift budget to what works and report cost per enquiry monthly.
Sight Seeker runs Meta ads as part of a wider plan, so paid social, search and your website work together.
We fix measurement before spending more budget.
Ads written for how Hong Kong audiences actually speak and read.
No percentage of spend; ad budget and fee always separate.
Campaigns run in your own ad account.
Consider a Hong Kong beauty salon boosting posts every week. It gets likes, but bookings are flat and nobody knows which posts work.
Switching to Click-to-WhatsApp campaigns for two core treatments, with proper tracking and a simple reply script for staff, would connect ad spend to actual conversations. Comparing cost per WhatsApp enquiry and booking rate by treatment would show where to put the next month's budget — see our beauty marketing approach.
Organic content that supports your paid campaigns.
Learn more →Reach people who are already searching.
Learn more →Handle the conversations your ads start.
Learn more →Landing pages that turn ad clicks into enquiries.
Learn more →Choosing the right creators and tracking results.
Learn more →Local Google Ads planning and management.
Learn more →Meta's official help for ads, pixels and business accounts.
Learn more →Explore our regional and district pages for more relevant local context. We serve businesses across Hong Kong; our only office is in Tsim Sha Tsui.
It depends on your goal, audience size and how much a customer is worth to you. We recommend starting with a test budget large enough to compare a few audiences and ads, then scaling what produces enquiries. Your ad budget is paid directly to Meta and our fee is quoted separately.
They do different jobs. Google Ads reaches people already searching for what you sell; Facebook and Instagram ads reach people before they search. Many Hong Kong businesses use both, with budget moved to whichever brings cheaper enquiries.
They are Facebook or Instagram ads that open a WhatsApp chat with your business when tapped. Many Hong Kong customers prefer to enquire by WhatsApp, so these ads often produce more conversations than form-based ads.
Yes. We produce images, short videos and copy in English and Chinese, and test variations to find what works for your audience.
You do. Campaigns run in your own Meta ad account with your payment method, and we are given access to manage it.
Give us view access to your Meta ad account. We will check tracking, audiences and creative and tell you the first thing worth fixing — starting with a free review.
九龍尖沙咀漆咸道南87-105號百利商業中心5樓29至33室
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